Apple Plans AirPods Overhaul With New Low- and High-End Models, USB-C Headphones

tech.hindustantimes.com:

Apple Inc. is planning an end-to-end overhaul of its AirPods lineup, refreshing a product category that's emerged as one of the company's biggest sellers. 

The changes will include a revamped version of Apple's entry-level AirPods in 2024 and a new Pro model the following year, according to people familiar with the plan. The company is updating the products' earbud design, the look of the cases and audio quality. A new version of the AirPods Max headphones are coming in 2024 as well, said the people, who asked not to be identified because the information is private.

A representative for Cupertino, California-based Apple declined to comment.

The AirPods wireless earbuds were first introduced in 2016, when Apple began removing the traditional headphone jack from its devices. At the time, the product faced skepticism from consumers. Some were miffed about losing the cherished headphone jack. Others worried they would look strange wearing cordless earbuds, which were still a novelty at the time.

But Apple quickly overcame the concerns. The earbuds became one of the hottest consumer technology products, especially as a holiday gift. They're also a popular add-on purchase when shoppers are buying a new iPhone. AirPods lead the wireless earbuds market, accounting for about 32% of sales last year, according to data from Canalys. 

Within Apple, the AirPods are a key part of the company's Wearables, Home and Accessories segment, which generates about $40 billion annually. That division, which also includes the Apple Watch and Beats headphones, is one of Apple's fastest-growing and helps keep consumers from defecting to rival product ecosystems.

Apple currently sells three types of wireless earbuds: 

Apple also sells pricey over-ear