Apple Plans 15-Inch MacBook Air for 2023 and New 12-Inch Laptop
Apple Inc. plans to expand the lineup of laptops using its new, speedier in-house chips next year, aiming to grab a bigger share of the market, people with knowledge of the matter said. The company is working on a larger MacBook Air with a 15-inch screen for release as early as next spring, said the people, who asked not to be identified because the plans aren’t public. This would mark the first model of that size in the MacBook Air’s 14-year history. Apple is also developing what would be its smallest new laptop in years.
The new models underscore Apple’s strategy to use homegrown processors to make gains in a market led by Lenovo Group Ltd. and HP Inc. The company began splitting from longtime partner Intel Corp. in 2020 and announced its latest chip, the M2, at a developers conference earlier this week. Better performance and new designs have helped spur a resurgence for the Mac lineup, which accounts for about 10% of Apple’s sales.
The 15-inch model under development is a wider version of the 13.6-inch MacBook Air that Apple announced this week. That design, unveiled at the developers event Monday, is thinner than recent models, relies on the M2 chip and abandons the previous wedge-shaped frame. It’s considered to be the biggest overhaul to the MacBook Air since it was introduced by Steve Jobs in 2008.
Apple had previously considered a 15-inch variation for this year’s MacBook Air, but shelved those plans to focus on the 13.6-inch version. Still, even that model will take time to reach consumers. Despite the unveiling this week, supply-chain constraints will prevent it from going on sale until July.
Apple has also begun work on a new 12-inch laptop and is considering launching it at the end of 2023 or in early 2024. If
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