Apple is offering Black Friday and Cyber Monday customers gift cards when they make an online or in-store purchase this buying season. While most retailers pitch consumers on deep discounts over the Thanksgiving break, Apple typically eschews the trend, instead opting to offer gift cards. The net effect of this is that the iPhone-maker doesn’t have to cut prices, and can instead encourage buyers to become repeat customers by giving them something to spend in the future.
Of course, that’s not to
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