Alo Yoga launches VR shopping on Meta Quest 2 headset
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Alo Yoga, a yoga and activewear and lifestyle brand, said it has launched an immersive digital shopping experience in virtual reality for the Meta Quest 2 VR headset.
The app comes with VR integration, digital styling capabilities, streaming beauty and wellness tutorials, workout classes and seamless checkout.
Alo Yoga has partnered with experiential e-commerce platform Obsess to launch the immersive virtual store, which users can experience via desktop, mobile or the Meta Quest 2 VR headset. It shows that Alo Yoga believes in the metaverse. The company previously set up a wellness space in Roblox, and it has 65 million visits to date.
“We are excited to partner with Obsess to launch the first Alo Yoga virtual store that our community can experience through the Meta Quest 2 VR headset,” said Angelic Vendette, global head of marketing at Los Angeles-based Alo, in a statement “The immersive virtual store powered by the Obsess platform will help us reach and engage the Alo community wherever they are and allow us to share our Spring launch, along with our core collection, in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life.”
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The Alo Yoga virtual store will enable visitors to browse, learn about and shop Alo’s collections, interact with a variety of content, and build custom outfits to visualize how different combinations of Alo tops and bottoms will look.
“Interactive shopping
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