Adjust Datascape offers advanced analytics for mobile app marketers
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Mobile marketing analytics platform Adjust today launched Adjust Datascape, an advanced analytics solution designed to deliver critical business and performance for mobile app marketers.
Adjust said it can capture business-critical key performance indicators (KPIs) and performance metrics faster and easier with Datascape. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time, said CEO Simon “Bobby” Dussart, in an interview with VentureBeat. The idea is to make decisions faster.
Agility is more important than ever as app marketers are tasked with analyzing campaign data from an ever-increasing number of sources and acting on it immediately. “It’s a brand new analytics solution. We saw this need to give a dashboard to a marketer who works with dozens of spreadsheet tabs just to compared the data of a previous period to the current period,” Dusssart said. “This is just so much work for something that is so simple.”
He added, ” And so what we decided to build last year was to aggregate the data, link the data, be able to pivot, export, and especially visualize the data as you see fit. And the bottom line is that whether you are an executive, and you need to in a board meeting access that crucial KPI, or just your revenue, your profits, and you need to do it in a split second. Or if you are a data analyst, you need to understand how good your business is doing or how well your campaigns are performing. We built Datascape to answer these questions.”
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