37% Of People Who Started LOTR: Rings Of Power Finished It, According To A Report
According to a new report, The Lord of the Rings: The Rings of Power had a relatively low viewership completion rate in the US, but Amazon Studios believes the show is a success that will grow further for Season 2 and beyond.
The Hollywood Reporter cited data suggesting that 37% of people in the US who started The Rings of Power did not finish all of the episodes in Season 1. The site said a completion rate of 50% is considered good but not great. Outside of the US, The Rings of Power got closer to that, reaching about a 45% completion rate among viewers, THR said.
The report did not include any further specifics about viewership for The Rings of Power. According to Amazon, the series was seen by 100 million people. The creative team has five seasons mapped out, including the very last shot. Season 2 is currently filming in the UK, and Season 3 should be officially announced this year.
Amazon Studios boss Jennifer Salke does not agree with the suggestion that The Rings of Power has come up short. «This desire to paint the show as anything less than a success--it's not reflective of any conversation I'm having internally,» she said.
The THR story goes on to dig into some of the reported behind-the-scenes drama at Amazon Studios. Insiders told the site that Amazon Studios has «no sense of what the philosophy is.» An anonymous showrunner with multiple shows at Amazon said the company's lack of success is confounding in part because the company has «more money than God.»
Salke, for her part, said The Rings of Power and other Amazon Studios shows have driven subscriptions to Amazon Prime, and that's where the real money is. «The proof exists that the giant tentpole shows are driving people to subscribe to Prime,» she said.
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