1m sales and zero marketing: The story (so far) of Wobbly Life
Physics-based games are catnip to influencers.
Chaotic, funny, unpredictable… They're exactly the sort-of game that's ideal for entertaining viewers on YouTube. And, of course, that's something that can translate well to sales, as we have seen with Human: Fall Flat, which now boasts more than 45 million players globally.
Wobbly Life fits this mould. Developed by UK indie Rubber Band Games, the game has been dubbed 'GTA meets Human: Fall Flat' and has sold over one million copies across PC and consoles already.
"My main objective was to keep myself occupied with things I loved"Tom Dunn, Rubber Band Games
And it was a game conceived by a single developer looking to occupy themselves during a particularly tough period in their life.
"I have been making video games since I was 13 and [created] a few terrible Google Play apps that never saw the light of day," Rubber Band Games director Tom Dunn tells GamesIndustry.biz. "Before starting my studio, I studied Computer Science for Games at university and did a year-long placement as an intern programmer.
"After finishing the internship, my mental health was low, so I decided to learn how to network a video game and, more specifically, how to network physics in a video game. This was the start of Wobbly Life.
"My main objective was to keep myself occupied with things I loved, so I spent several months on this physics simulation."
Dunn formed Rubber Band Games and soon realised that if he wanted Wobbly Life to be a success, he needed some development help.
"This is when I first started talking to our level designer/3D modeler Mark Suter, and many months later, I invited my friend from university, Will Robinson, to join the development. After struggling for half a year to
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