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02.08 / 16:36
UPS The recent MrBeast controversies on social media, explained
The MrBeast brand is one of the biggest on YouTube, sprawling outwards to encapsulate ghost kitchens, chocolate bars, big challenges, an Amazon reality show, and massive philanthropic stunts. Jimmy Donaldson, the man behind MrBeast, has been the subject of both acclaim and suspicion. His fans praise the entertainment value of his videos and the real-world impact of his charitable acts, while his detractors suggest he’s afflicted with a growth-focused, profit-motivated mindset, or “CEO brain,” and that his style is so endlessly replicated by hopeful YouTube imitators that it’s pulled down the entire platform.
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