Apple's key leadership is gradually thinning out, and one of the first to kick-start this was Jony Ive, Apple's lead designer, who worked on the first iPhone and was instrumental in creating the iPad, among other products.
Since leaving, Ive founded his own design firm, LoveFrom. However, last year, reports began surfacing that Ive was ‘secretly' collaborating with OpenAI CEO Sam Altman to create a new hardware-based product, and now, this has been confirmed by The New York Times.
In fact, the report suggests that this project could attract around $1 billion in investment by the end of the year. Also Read: iPhone 16's big Siri AI update could launch in March 2025: Report The New York Times reports that there are currently around 10 members working on the project, and the most intriguing part is that two of them, Tang Tan and Evans Hankey, were key figures who worked with Ive on the original iPhone.
But, that doesn't confirm that it is going to be a smartphone; that detail is still under wraps. Ive and the team are likely working on the project in San Francisco, but it's not yet clear what the device will be.
However, it could be a touchscreen computing device, inspired by the iPhone, designed to handle complex tasks with the help of AI—tasks that traditional software supposedly cannot manage.Also Read: Google Pixel 8 at just ₹32,000 in Flipkart Big Billion Days 2024: 3 reasons to buy itThe report adds that LoveFrom's co-founder, Marc Newson, said it's uncertain when to expect the device, as the timeline is still under evaluation.