ZiMad moves beyond jigsaw puzzles as it expands mobile game publishing
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It’s hard to believe that jigsaw puzzles would be a defensible and big moneymaker in mobile and PC games. But that’s how ZiMad built its foundation as a mobile game developer and publisher. It started in 2009 and now has more than 300 employees in 20 countries.
How the company is in acquisition mode, said Aleksey Tishakov, chief marketing officer, in an interview with GamesBeat. The company is also hiring remote workers in the U.S. and Europe.
Based in Miami, the self-funded company’s most popular game is Magic Jigsaw Puzzles, which debuted in 2011 and has more than 100 million downloads. Founders Dmitry Belotserkovskiy and Oleg Muza started the company in 2009. All told, the company has had more than 200 million players across mobile, social networks and desktop PCs.
As a publisher, the company has had a variety of other hits, like My Museum Story, Dig Out, Domino Online, Magic Cross Stitch, Magic Color by Number and Magic Solitaire. Each title took off because they had new gaming experiences and mechanics and offered exclusive content to the genre.
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The success has led to partnerships with Sony Pictures, Disney, National Geographic, Pixar, Marvel, Cartoon Network and Nickelodeon, said Tishakov.
“We develop and publish our games and also we are deeply interested in making acquisitions direction right now,” Tishakov said. “So we’re observing the market
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