YouTube CEO Voices Interest In NFTs
These days, it seems like everybody is getting in on the controversial art of NFTs. Now YouTube may be the next big platform to jump on the bandwagon. A recent letter from the company’s CEO suggests that the video-sharing website will soon dive into such new technologies to help creators earn money and strengthen their fanbase.
YouTube CEO Susan Wojcicki took to the website’s official blog to post a letter detailing the company’s priorities for the coming year. In that letter, Wojcicki hinted that they are looking into new opportunities for creators on the platform to earn money. To do this, they have been “following everything happening in Web3 as a source of inspiration to continue innovating”. This inspiration has led them to investigate “the world of crypto, nonfungible tokens (NFTs), and even decentralized autonomous organizations (DAOs)” as areas where the connection between creator and fan can grow.
Related: I Spent A Day In Decentraland's NFT Metaverse So You Don't Have To
The letter further details how Wojcicki and the company plan to “build the YouTube of the future” by investing in specific areas. These include the continuing focus on YouTube Shorts, music, gaming, shopping, learning, and a continued push in television. The CEO also reaffirmed the company’s commitment to racial justice, equality, and inclusion.
While the letter did not explicitly detail how or when the use of NFTs may emerge on the platform, the suggestion is not surprising. Many other platforms have already dipped a toe into the NFT pool. Recently, Twitter rolled out a hexagon-shaped feature for users to authenticate their NFTs and allow others to learn about the art. Meanwhile, GameStop is planning to launch an online NFT marketplace where
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