If there were ever a reminder of the wonders of marketing and brand loyalty, it'd be the fact that folks seem to be lapping up this deal on a 4 TB Samsung 990 Pro SSD for $270 at Amazon. Don't get me wrong, that's a decent price for a fast storage drive, but the level of attention it's getting when there are so many other great options out there for cheaper is a little strange.

Part of this might just be because Samsung's a known name. That, and the fact that it, you know, actually makes its own flash memory. But brand recognition isn't everything, and Samsung's SSDs aren't immune to issue.

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