WWE's Big US Title Fix Is A Great Sign For Raw
WWE's secondary titles—the United States and Intercontinental Championships, in particular—haven't meant much in recent years, but it appears that Triple H is aiming to change that. The US Title was featured prominently during the August 1 episode of Monday Night Raw. That's particularly noteworthy because SummerSlam happened just two days earlier, where Roman Reigns defended his unified championship against Brock Lesnar, yet he wasn't physically on the show.
Meanwhile, the United States Championship was front and center. Two different three-way matches were held, and the winners of those two bouts squared off for the right to wrestle Bobby Lashley on next week's Raw. Not only did a majority of the wrestling on Monday night center on the US Title, but WWE also produced a video package to remind fans of the history and lineage of the belt. It was almost certainly a signal that, under Triple H's watch, the secondary championships will be elevated, and the mid-card will matter more than it has in years.
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When the IC and US titles hold value and meaning, WWE has more opportunities to build up superstars. Over the last six or seven years, Vince McMahon has focused on turning Reigns and Lesnar into megastars, but virtually no one else has mattered. This creates a problem where, if those two aren't facing each other, no wrestler really feels like a credible threat. For instance, if Ciampa were to challenge Reigns for the unified title right now, zero percent of the audience would believe he had any chance of winning.
What if Ciampa was coming off of a dominating six-month reign as United States Champion, though? What if he wrestled almost every week, putting
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