The North American WoW Token broke its previous records earlier today, reaching an all-time high of 402,169 gold! Thankfully, the price has already begun to drop since that peak earlier today, the market adjusting itself as players cache out on the record breaking sale, currently sitting around the mid-350k range according to wowauction.us and wowtokenprices.com.
Graph and breakdown courtesy of wowauction.us.
Interestingly, this spike earlier today also marked the first time that the North American token had surpassed the European one in concurrent value. It remained far lower than the Taiwan token though, which reached a worldwide record setting 1 million gold price tag last month, resulting in Blizzard actually suspending sales for several days, before releasing an updated policy requiring accounts to have purchased at least 30 days game time and have over 30 days played in order to purchase tokens for gold — new measures to try to combat the much more rampant bots and gold farming in that particular region.
Opinions abound over what has caused this alarming inflation, with some blaming bots and other professional gold farmers, as the price has been growing from its low point of ~140k shortly after the launch of Dragonflight.