With Gearbox, Deep Silver and more under its wings, Embracer Group can rival PlayStation and Xbox in the future
Embracer Group is not a name that many fans will utter in their mouths regarding gaming acquisitions. Xbox and PlayStation are the two names that are most often discussed with their respective Activision Blizzard and Bungie deals in the making. Yet, it's the relatively lesser-known Swedish company that has acquired a slew of European studios in the last couple of years. The company will continue its expansion drive, which could make it an actual potential competitor for the two console giants.
Embracer Group established itself in 2011 as a video and board games holding company. Its parent company is Nordic Games, and since its inception, it has established itself as a force to be reckoned with. Since the beginning of its journey, Embracer has acquired several studios, including some of famous ones such as Gearbox. As things stand, the company will continue to expand according to its goals.
When Microsoft announced a potential acquisition of Activision Blizzard, it sent shockwaves into the industry. After all, the scale of the deal is quite massive and unimaginable to an extent. Sony responded soon, when it announced its potential takeover of Bungie. The two deals also brought attention towards Embracer Group's activities.
Since 2020, the company has invested $8.1 billion across 62 acquisitions. Its current market valuation sits at $9.9 billion, and it has close to 115 independent studios under its belt, which operate as part of 10 operating groups.
Embracer Group might have seemed like a lightweight compared to the magnitude of other deals. However, the assumption couldn't have been any further from reality as the company's vision is quite clear.
In an interview with the Financial Times, CEO Lars Wingefors clearly stated his
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