With E3 2022 officially canceled, Geoff Keighley’s Summer Game Fest is set to be the biggest gaming event this June
The Electronic Entertainment Expo, or E3, is a yearly gaming event where all developers and publishers come together to showcase new and upcoming games. After being canceled in 2020, and presenting quite a disappointing digital showcase in 2021, the 2022 iteration of the event has officially been canceled.
E3 started back in 1995. Organized by the Entertainment Software Association (ESA), the event usually takes place at the Los Angeles Convention Center in Los Angeles, California. From AAA publishers to indie developers, many showcase their upcoming titles on the world’s biggest stage.
While the cancelation of the event is certainly unfortunate, it was quite unsurprising based on the ongoing industry trends.
When E3 started back in 1995, the gaming industry was quite a niche market; Nintendo and Sega were considered the market leaders and the first PlayStation was just a few months old. The inaugural event consisted of only Nintendo, Sega, and Sony, and while the organizers were unsure how many people would turn up, over 50,000 people attended the event, cementing it as the biggest gaming event.
However, a lot has changed over the last 15 years. The world has become more connected, leading gaming companies towards a more global audience. The gaming events are not only streamed online, but millions of people tuned in to watch and enjoy them.
With the change in industry trends, the audience has grown substantially. Game developers and publishers are hosting more events online. From Ubisoft Forward to EA Play Live to PlayStation State of Play and Nintendo Direct, major AAA publishers are opting to host their own shows. Furthermore, E3 isn’t the only major gaming show, as events like Summer Game Fest, The Game Awards, and Game
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