How Summer Game Fest Can Improve in 2022
Announced right before the 2021 Game Awards, Summer Game Fest will return in 2022. Its host and creator, Geoff Keighley, announced the return of the Summer Game Fest showcase via Twitter. Over the last couple of weeks, it has been confirmed that Keighley's «season of gaming» will be held this June.
Last year, Summer Game Fest spanned from June through to July, kicking off with its «Kick Off Live!» livestream; featuring a handful of game announcements like Tiny Tina's Wonderlands and Elden Ring, plus some interviews with developers. Publishers and studios then scattered their various reveals throughout the show's timeframe. While Summer Game Fest has varied drastically over the last two years, here's how it can improve in 2022.
RELATED:Summer Game Fest 2022 Will Include Kick-Off Show Hosted by Geoff Keighley
One of the biggest gripes from video game fans over the last two years has been the pacing of Summer Game Fest. When it first launched in 2021, the event lasted for a whopping four months — from May until August of that year — while in 2022, it lasted half as long. As days turned into weeks and weeks into months, any video announcement made by publishers had started to feel disconnected from the «season of gaming,» despite showcases carrying the «Summer Game Fest» name.
Months-long «video game extravaganzas» can become somewhat fatiguing and disconnected after some time, which is why conferences like Gamescom, Tokyo Games Show, or E3 only last up to a week if media days are included. Summer Game Fest could learn from these conferences and try to neatly bundle up its «festival» into a week-long show, including publisher showcases.
One of the things that Geoff Keighley tried to do with Summer Games Fest was to involve game
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