A reader argues that a new brand of gaming PCs, with their own first party games, is needed to provide true competition for Windows PCs.
There should be a brand of gaming PCs/laptops to compete with the dominance of Windows/x86 based machines running Steam. Back in the 80s and early 90s Commodore and Atari computers were somewhat successful and popular alternatives to the Macintosh and PC that were popular largely for playing games. Depending on your region of the world MSX, PC-8800, PC-9800, and ZX Spectrum, to name a few, were also popular alternatives to the MS-DOS/x86 based computers that would go on to establish dominance over the personal computing market.
Nowadays all that remains is Apple’s Macs, alongside the more recent addition of Google throwing their hat into the ring, where Chromebooks are an attempt to gain a share of the computer market. But none of these two brands have any machines that are aimed at gamers. There’s nothing wrong with the current set-up of Windows/x86 machines for gaming but competition is good for the consumer, and I believe an alternative to that near monopoly would be a good thing and here’s why.
It encourages that us versus them mentality which fuels a mindset of friendly competition between rival companies, a sense of customer loyalty, and one-upmanship which has been so common in the tech industry over the years. Samsung vs. Apple, Apple vs. Microsoft, Microsoft vs. Sony vs. Nintendo, Commodore vs. Atari… you get the idea.
To further elaborate on this point, if you look at the Apple Mac fanboy and fangirl crowd they feel a sense of one-upmanship over the regular Windows user because of the switch from x86 to ARM-based Macs in the last few years and I’m sure Apple as a company thinks
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