Why Twitch Streamers Are Moving to YouTube
For the better part of a decade, Twitch has remained one of the more dominant live-streaming platforms in the industry. After all, Twitch is home to some of the biggest names in the gaming world, such as xQc, Amouranth, Ninja, and Pokimane. The website has an impressive 140 million monthly active users.
However, in recent months, many well-known streamers have been leaving Twitch for YouTube. While this has been done before, seeing as CourageJD was one of the first notable content creators to make the transition in 2019, the surplus of announcements over the past year has been surprising for some. With the list of streamers switching platforms continually growing, this has led some to wonder about the reasoning behind these moves.
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There isn't any single reason that popular streamers are switching from Twitch, especially since each person has their own individual circumstances. However, many shared elements have enticed these content creators to be taken under YouTube Gaming's wing, though some opposing streamers have been outspoken in that they believe moving to YouTube is selling out.
The first major reason is the financial security that YouTube provides. By paying streamers a certain amount of money to be on their platform exclusively, it ensures that streamers won't have to worry about how many donations or subs they earned in a month. Valkyrae commented on this after her move, saying that she could have just one viewer, and it wouldn't matter. On the other side, popular streamer xQc said it would cost YouTube $1 billion to get him exclusively.
The second aspect has to do with the manner in which Amazon has treated its content creators at times. In the past, creators
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