The director of Shazam! Fury of the Gods is not worried about going up against Avatar: The Way of the Water at the box office. Shazam! Fury of the Gods marketing campaign has finally begun as audiences got their first look at the film at San Diego Comic-Con with the debut of the first teaser. While initially set for release in summer 2023, after The Flash andAquaman and the Lost Kingdom were delayed, Shazam! Fury of the Gods was bumped up.
However, Shazam! Fury of the Gods will now face stiff competition as it opens close to the highly anticipated Avatar: The Way of Water. The hit sequel of the highest-grossing film of all time and thirteen-year wait, Avatar: The Way of Water, is the major movie of the holiday season. Universal Pictures has already delayed the animated Mario movie's original December 2022 release date to Easter 2023 to avoid the competition, but Shazam! Fury of the Gods is standing its ground.
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In an interview with Slashfilm, Shazam! Fury of the Gods director David F. Sanberg weighed in on the box office battle between the two sequels. Sanberg acknowledges that Avatar: The Way of Water will be the big movie of the holiday season but thinks there is plenty of room for multiple movies to be hits at the box office. He cited the 2009 holiday season when the first Avatar movie opened as an example of why he isn't worried. Sanberg said:
«He should be very scared. This is the end of James Cameron. (laughs) No, I think it's actually good, because they're such different movies. I mean, look at the first 'Avatar.' There were other movies that came out at the same time and did really well… especially at Christmas… everybody knows that 'Avatar'
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