Why play-to-earn games are the key to the marketing and monetization challenge
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The current game market is in a mode of intense consolidation, with new privacy issues clamping down on user acquisition — but also exploding with new opportunities and new platforms. To talk about launching NFT games in the metaverse, decentralized guilds, growth strategies for play-to-earn and web free games and more, Andrew N. Green, head of developer relations, Yield Guild Games, hosted a panel of industry experts at the GamesBeat “Into the Metaverse” Summit.
In a mature market and growing market, discovery is one of the biggest challenges any developer can encounter. At the same time, monetization means ads that impact user experiences.
“There has to be something better,” said Sebastien Borget, co-founder of The Sandbox. “And that better thing is putting a user at the enter of the experience through letting them own a game asset. We’re shifting the balance of value as we design video games.”
Web 3 has been defined as the internet owned by builders and users, orchestrated with tokens. And there’s no better way to empower users than actually rewarding them through tokens, Borget said. It’s s a way to create engagement, to shift the distribution of value from having centralized marketplaces and centralized stores to giving 100% percent of the value to users.
Three top investment pros open up about what it takes to get your video game funded.
Steam and Valve have banned Web3 games that leverage NFTs and on-chain systems, because those games currently decrease the revenue of their company. They don’t have a way to capture the revenue earned through the blockchain; at the same time, they lose the user as a
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