Why Genshin Impact Developer miHoYo Changed Its Name

gamerant.com:

The successful contemporary development studio miHoYo has shocked many of its fans this week by announcing that it is rebranding itself to HoYoverse. The studio, best known for being the developers of critically-acclaimed action role-playing game Genshin Impact, claim that the name change is a byproduct of wanting to expand its business into more avenues than just gaming.

Coming at a time when many game studios are attempting to broaden market presence to varying degrees of success, fans will wonder how this change will impact the studio and the games currently in development. Of course, it is the matter of what miHoYo is attempting to expand into that will give fans this clarity of how they can expect their gameplay experiences to be affected, if at all.

Genshin Impact 2.5 Second Weapon Banner Revealed

MiHoYo is a company still in comparative infancy when compared to its competitors, and this desire to grow further beyond its constrictions is no surprise when taking into account its short but meteoric history. The company was only founded in February 2012 by three students who were classmates at China's Shanghai Jiao Tong University, with the company headquarters residing in Shanghai to this day. With the company now employing over 4000 people across 6 locations, it has seen a rapid level of expansion over its ten years of existence. The main contributing factor to this rapid success is undoubtedly the massive popularity of miHoYo's flagship title Genshin Impact. With Genshin Impact having the most profitable first year of any game on record, the success that Genshin Impact has brought to its creators speaks for itself.

Genshin Impact, despite being the sixth game developed by miHoYo, is undoubtedly the one that put miHoYo