Caution! This post contains spoilers for Doctor Strange in the Multiverse of Madness.
Sam Raimi's Doctor Strange in the Multiverse of Madness has now surpassed Matt Reeves' The Batman to become the highest-grossing film of 2022 so far, and the reasons for its success evidence Marvel's significance to the film industry. Doctor Strange in the Multiverse of Madness acts as a continuation of the character's MCU story, also following on from the events of Wandavision and Spider-Man: No Way Home to continue to explore the franchise's blossoming Multiverse. Earlier in the year, The Batman saw Robert Pattinson don the cape and cowl to become the titular vigilante in a noir action-thriller that impressed critics and audiences alike, yet ultimately failed to enjoy as much success as Doctor Strange 2.
Doctor Strange 2 marked the MCU's theatrical return in 2022 and continued the franchise's trend of box office domination. Bringing back Benedict Cumberbatch as Strange and introducing America Chavez to the MCU, Doctor Strange in the Multiverse of Madness may not be the franchise's best-reviewed film to date, but its success speaks for itself. Having now surpassed The Batman — which previously held 2022's box office record - Doctor Strange 2 is officially the highest-grossing film of the year so far.
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Exactly how Doctor Strange 2 achieved this is less about quality and more about marketing. The MCU has established itself as the template for any burgeoning franchise: a wealth of interconnected narratives that inform one another, all adapted from decades of beloved comic book source material. Though The Batman shares a similar basis, its lack of a place
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