While Elon Musk Is Busy Airing His Views on the “Woke Mind Virus,” Twitter’s Headcount Has Fallen off the Cliff and Is Now Down to the 2011 Level

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Elon Musk is contradiction personified. On the one hand, he rightly champions freedom of expression; on the other hand, he arbitrarily kicks off Kanye West (Ye) from Twitter. He was all-praise for Matt Taibbi during the Twitter Files saga, only to discard that journalist with nary a thought when Substack Notes threatened Twitter’s primacy. These contradictions now extend to Twitter’s operations as well, where a threadbare workforce is struggling to perform day-to-day tasks – a necessary sacrifice that Musk is willing to endure as long as Twitter turns cash flow positive this quarter but one that threatens the long-term viability of the global town square.

As per the reporting by Business Insider, Twitter’s headcount is now down to just around 1,000 employees. This is the lowest headcount at Twitter since at least 2011 when only around 400 employees worked on the company’s payroll. For reference, Twitter’s headcount stood at 7,800 employees back in October 2022.

Of course, some layoffs were expected to squeeze efficiency gains. However, an 87 percent reduction in employees is patently unsustainable and is now taking its toll on Twitter’s day-to-day operations. For instance, when employees are not busy catering to Musk’s ever-changing vision for Twitter or resolving bugs, they are subjected to “constant” performance reviews and investigations related to the growing leaks to the media. Oftentimes, employees are let-go without any explanation, which contributes to the current off-the-charts churn at Twitter.

Of course, Twitter has had some successes. After all, it now has around 250 million