What's Going On With The Ubisoft Forward?
Even as in-person gaming events return, digital showcases are here to stay. Summer Game Fest was (almost) all digital, replacing the hectic, in-person buzz of E3. A little bit of the drama was lost, and there was less opportunity for journalists to speak directly to creators or to experience the random indie titles, but it also meant it could be covered by a wider range of voices and all fans could experience the reveals - despite many of them feeling uninspired - together. While these in-person big ticket events will likely continue to emerge from hibernation (Gamescom is physical again after its digital-only 2021), Nintendo Directs and the like aren’t going anywhere. With Ubisoft though, I’m not sure I understand the strategy.
Summer Game Fest had an opening night show, but it technically opened a few days before, thanks to Sony’s PlayStation showcase forming an official part of the event. Ubisoft also held its own showcase during SGF, though it was not an official SGF segment. That’s the issue with digital events - other companies can just do their own thing at the same time and it all gets mixed up into the same soup. In Ubisoft’s case though, rather than blending into SGF, it felt like the showcase could have been an email and it was all a gigantic waste of everybody’s time.
Related: Ubisoft's Next Showcase Cannot Distract From The Needs Of Its Employees
Ubisoft confirmed Assassin’s Creed Infinity immediately after it was leaked, but offered no clarity on what a live-service Assassin’s Creed portal might look like. SGF was the perfect time to shed a little light on the project, but instead we got three of the smallest updates you can imagine for one of its most successful and consistently popular titles. Ubisoft
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