What EVGA’s exit from graphics cards means for Nvidia and consumers

pcinvasion.com:

On September 16, EVGA shocked PC gamers when it announced an end to its multi-decade partnership with Nvidia. The story broke from content creators and outlets, including Gamers Nexus and Jon Peddie Research. Shortly after, EVGA confirmed the news via its community forums. The decision came straight from EVGA’s CEO, leaving no room for doubt.

The coverage from each party touched on different aspects of the decision, and addressed most of the immediate questions audiences were sure to have. The reasoning behind EVGA’s decision to stop making Nvidia graphics card market was related to money, of course, but EVGA also cited difficulties with operating as an Nvidia partner.

According to EVGA, its margins on graphics cards were actually extremely thin in respect to other products the company sells like power supplies. Additionally, it was made clear that EVGA was unwilling to deal with the stress surrounding Nvidia series launches anymore. EVGA’s CEO explained there was a lack of communication about important details such as pricing before public reveals. This forced EVGA to scramble at the last minute with design costs, manufacturing, logistics, and everything else that goes into making a profitable business plan.

EVGA’s decision to quit graphics cards goes beyond just how it will affect direct customers, though. It will have effects on the graphics card market for years to come.

First and foremost, existing customers should know that EVGA will remain in business and has a plan to support those who purchased or still plan to purchase Nvidia graphics cards from it. EVGA will honor warranties via a calculated amount of reserve stock once the designated “sell” supply is gone. However, it does bring in to question how accurate