Web3 gaming will fail if we don’t make incredible experiences that put players first
Presented by Emergent Entertainment
This week the creation of new gaming entity Emergent Entertainment PLC was announced, officially merging London-based video game studio Maze Theory with blockchain developers Pluto Digital PLC.
Promising significant innovation across both XR and Web3 gaming, the company plans to bring audiences and storytellers closer together through better use of technology. At the helm is CEO Ian Hambleton, an entrepreneur of 20 years and Maze Theory’s CEO. He’s joined by Chairman Simon Rutter, former EVP of Sony PlayStation.
Ian and Simon tell us more.
Ian: The potential of Web3 and XR is unbelievable, but it will fail if we don’t build amazing entertainment experiences, and make that the focus.
The technology offers so much, but so many developers have forgotten why players are there in the first place.
It’s like going to a restaurant and only focusing on the bill, not enjoying the meal. Crypto is often fixated on the financial upside; reasons to play are an afterthought. There’s been a backlash and it’s easy to see why. Quality should always be the biggest consideration. We see this across all media. Audiences are discerning and they will only become more so. Technology must be used cleverly to enhance this.
Emergent Entertainment has a game-first philosophy, putting the players’ experience above all else. It will be the main reason any player, crypto enthusiast or not, will enjoy our games.
That’s our intention and that’s why we’re here!
Simon: The new business benefits from the combined legacy of the two merged companies. Prowess in the gaming and VR space, combined with forensic understanding of blockchain and advanced technology.
This gives us a fairly unique offer and means we have a great
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