Live events are great in online games, and I’m pretty sure that’s not a controversial statement. If you disagree, this might not be the feature for you. But I’m not here to sing the praises of live events, or to change any minds that think otherwise. I’m here to ask why Apex Legends doesn’t advertise its live events at all.
This weekend, we saw (and heard, really heard) two fighter jets scream through the skies of Storm Point before one was shot down, crashing onto the beach near North Pad. It’s a spectacular sight, even if the novelty gets a little old by your fifth match in a row. It provides great hints for the next character in the game - who we now know is Mad Maggie and her electric whip - but why weren’t more players in on the plan?
Related: Apex Legends Needs To Do Something About Its Pay-To-Win Skins
Think of Fortnite, the game that revolutionised the battle royale genre. Its climactic end-of-season events are incredible. One time, the entire map got sucked into a black hole or something, and everyone gathered round to watch. Players stopped fighting and pooled their resources to create huge viewing platforms to watch their own demise as if it were the latest MCU movie. With the number of Marvel character skins presumably present, it may as well have been.
Then there’s the concerts, where the likes of Ariana Grande and Travis Scott perform as giant holograms for the whole lobby to see. There are obvious reasons why these money-making crossovers are heavily publicised by Fortnite, but it also makes sense; if you’re doing something cool, make sure there are players there to see it. So why doesn’t Apex Legends follow this formula that’s proven to be so successful?
I found out about the fighter jet live event on
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