VoxPop Games forms indie game fund and adds ex-Rockstar veteran as adviser
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VoxPop Games, which runs an game store for indies, announced a fund to support indie game development. It also named former Rockstar Games developer Jeronimo Barrera as chairman of its advisory board.
VoxPop hopes to disrupt the gaming market by creating systems for smaller content creators to prop up one another with peer-to-peer marketing and ad monetization.
Barrera brings two decades of experience as vice president of game development at Rockstar Games, where he helped build the company from its inception to an industry powerhouse. Barrera has a successful consulting agency with clients both in the indie and triple-A gaming space. Charles Yu, cofounder and CEO of VoxPop Games, said in an interview with GamesBeat that it’s great to have advice from an industry legend like Barrera, who worked on everything from Red Dead Redemption to Grand Theft Auto. Barrera said he liked the potential of VoxPop, which is starting as a store but can move on to be so much more.
“What I see VoxPop is doing is an incredibly original idea,” said Barrera,in an interview with GamesBeat. “It’s not just a platform for selling games. It’s a platform for content creators to connect with developers, and basically share profits. They help them sell games at a level where the barrier to entry is very small. Right. At a time when news about getting rich quickly by jumping on this or that and selling tokens is popular, this is a really transparent and very simple idea.”
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