Upland expands to new cities and 2.5M users with NFT virtual real estate game
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Upland, which is trying to make a metaverse through virtual real estate mapped to the real world, has expanded to new cities and reported that it has 2.5 million registered users.
During its annual Genesis Week conference in Las Vegas last week, Upland said it has added Las Vegas and Rio de Janeiro as cities where players can buy virtual real estate.
In addition to new city launches, Upland premiered its most highly-anticipated feature to date: cars, which use non-fungible tokens (NFTs) to unlock new possibilities for players to monetize assets, services, and enjoy engaging experiences.
The launches are supported by the meteoric growth of the platform, which has increased registered users by 546% year-over-year and lay the foundation for further developments that advance Upland’s mission of rebuilding the world.
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Founded in June 2019 in Silicon Valley, Upland has grown substantially each year in its evolution from a property trading game to a feature-rich metaverse destination focused on an entrepreneur and creator driven economy. In its fastest growth since May 2021, the number of properties minted on the platform has increased by over 300% as registered users hit 2.5 million in May 2022.
Upland is focused on creating more opportunities for developers and hosted its inaugural Hackathon during Genesis week. This was the first of many
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