Unity's Riccitiello apologies for "fucking idiots" comment

pcgamesinsider.biz:

The CEO of Unity John Riccitiello has apologised for ill-advised remarks he made in a recent interview.

Taking to Twitter, the chief exec said he was sorry for calling developers not prepared to fully embrace monetisation "fucking idiots". This follows Riccitiello previously insisting that the interview was "clickbait" and "out of full context".

In his apology, the CEO said that his choice of words was "crude".

"I am sorry. I am listening and I will do better," he said in the lengthy statement posted on Twitter," Riccitiello wrote.

"What I can do, perhaps, is provide more on what I was thinking when I did the interview. What I would have said if I had taken greater care.

"First - I have great respect for game developers. The work they do is amazing. The creativity can be incredible whether on a triple-A console, mobile or indie game, designed to be played by millions. Or a creative project, a game made just for the sheer joy of it.

"Second - one thing I have seen is that most game devs work incredibly hard and want people to play their game. To enjoy it. And, when appropriate for players to engage deeply. For the game devs I have worked most closely with there is often anxiety about whether players will love the game and appreciate all the work and love that went into making it.

"Third - Sometimes all a game developer wants is to have a handful of friends enjoy the game. Art for art's sake and art for friends. Others want player $ to buy the game or game items so they can make a living. Both of these motivations are noble," he explained.

"Fourth - What I was trying to say, and clearly failed at saying, is that there are better ways for game developers to get an early read on what players think of their game. To learn