Ubisoft says more of its games will be getting NFTs, despite the initial backlash
Ubisoft has promised that more of its games will feature NFTs in the future, despite the overall negativity its Quartz platform has been getting so far.
Billed by Ubisoft as “the first platform for playable and energy-efficient NFTs in AAA games”, Quartz was originally revealed in December 2021 and was quickly met with overwhelming backlash by players.
Despite this, a statement on the Ubisoft Quartz website tells players that the publisher will continue to add ‘Digits’ – its equivalent of NFTs – to future games.
Ghost Recon Breakpoint was the first game to get Digits, and the statement claims that even though it won’t be getting any more, there will be more games in the future that support them.
“Thank you to all Ghost Recon Breakpoint players who claimed their first Digits,” the statement reads.
“You own a piece of the game and have left your mark in its history. As the last Digit for Ghost Recon Breakpoint was released on 3/17/2022, stay tuned for more updates with features to the platform and future drops coming with other games.”
Numerous game companies have already started selling digital items as NFTs, including Konami and Atari, though this has attracted criticism from some due to the format’s high carbon footprint and what many perceive to be cynical implementation.
Ubisoft was one of the first publishers – and certainly one of the largest – to declare that it would be implementing NFTs in its games, and continues to press ahead with those plans despite widespread criticism.
In January, a Ubisoft executive stated that the company will proceed with its NFT plans, controversially claiming players just “don’t get it”.
Ubisoft’s Strategic Innovations Lab VP Nicolas Pouard told Australian financial site Finder: “Well, it was a
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