Twitch viewership flat in July, but new faces and games rise | StreamElements State of the Stream

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StreamElement’s latest State of the Stream report featuring Rainmaker.gg data shows that Twitch viewers watched 1.777 billion hours in July. While this is up 4% compared to June’s monthly total, this is largely due to the extra day.

Daily hours watched was flat in July, increasing by less than 1% to 57.3 million from June’s 56.9 million. However, there is an overall upward trend since March. Average hours watched per day have increased by 4% during this period.

“Setting a new streak, Twitch’s daily hours watched continued to climb since March with its monthly hours reaching a peak during the same period. Since this is the first time July had more viewership than May in the past four years, it could signal that Twitch has regained the footing it lost when the quarantine boom ended,” said Or Perry, cofounder of StreamElements.

As for top channels, ibai easily secured the top spot. His La Velada del Año 3 boxing event set a new peak viewership record on Twitch with 3.4 million viewership watching simultaneously. This event plus ibai’s regular streams earned him 29 million hours watched in July.

Overall, the eight of the top 10 most watched channels were non-English speaking creators. While English remains the most watched language on the platform, these creators show Twitch is becoming more international.

Notably, xQc did not make the top 10 as he was splitting time between Twitch and Kick. Additionally, Kai Cenat earned the fifth spot on this list. Given his recent legal trouble, it’s