TikTok Pulse: How The New Ad Revenue Sharing Program Works

screenrant.com:

TikTok content creators will soon have access to a new program called TikTok Pulse that will let them share revenue by placing ads alongside their original posts. So far, TikTok has offered a handful of monetization tools to creators that include everything from brand sponsorships to receiving virtual gifts from fans that can later be cashed out as real currency.

However, the platform has lacked a model that could directly put the revenue sharing arrangement between creators and marketers. YouTube, on the other hand, offers different models for ad placements with variable revenue sharing arrangements that offer up to a 55 percent cut to creators. TikTok also has a Creator Fund in place that pays eligible accounts based on the popularity of their content, but creators have complained about issues such as lack of transparency and low payouts.

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Things are about to change with the debut of a new monetization system called TikTok Pulse. TikTok is calling it a "contextual advertising solution," one that capitalizes on the reach of trending content to push ads and get more exposure. To put it precisely, TikTok Pulse will offer ad space alongside the top 4 percent of its most popular content. There will be a total of 12 categories that include beauty, cooking, and gaming that fall under the aegis of TikTok Pulse. And to ensure that marketers and advertisers have a tangible idea of how their campaign goes, TikTok Pulse will offer tools such as "third party brand suitability and viewability verification" to measure the impact. All that is fairly standard stuff, but the real deal here is an ad revenue sharing model with content creators. But just like how rival