This smart TV campaign film featuring Shahid Kapoor and wife Mira clocks 2 mn views
A new campaign film featuring Bollywood celebrity couple Shahid Kapoor and wife Mira has sparked quite a bit of interest on social media. “Let’s give Shahid Kapoor a hint to make smarter choices,” says Mira, as she introduces the new OnePlus TV campaign film on her Instagram handle.
The video shows the couple retiring for the night when Shahid decides to spend some ‘me’ time with the smart TV. “Finally, just me and my new TV,” says he. However, he realises that it is Mira who controls it and that too with her watch. And that means she decides when it’s time to call it a night! The film focuses on the smart capabilities of OnePlus TV urging users to make smarter choices.
The new OnePlus TV is powered by Android 11.0 and there are 2 new models available – the OnePlus TV Y1S and Y1S Edge. Smart connectivity feature is offered through the OnePlus Connect app (2.0 version), which enables users to control their TV with their OnePlus smartphone, smartwatch as well as Buds. Notably, this is the the feature that Mira uses to control Shahid’s TV time.
The release of the film marks the start of ‘Stay Connected. Stay Smarter' campaign, with Shahid and Mira Kapoor as the OnePlus TV brand ambassadors for the newly launched smart TVs.
“We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for the OnePlus Smart TV category. Shahid and Mira’s zeal in the campaign film perfectly matches our OnePlus community’s youthful spirit and passion for superior smart technology,” said Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India.
The teaser of the campaign, launched on Friday, March 11, shared by Mira and Shahid Kapoor on social media collectively garnered a reach of over 4
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