The Samsung Xbox TV App Works Great, But Who Is It For?

gamespot.com:

Xbox's steady march towards a non-console-centric future continues unabated, with the company today confirming the June 30, 2022 release of an Xbox app for Samsung TVs that provides users with a big-screen Xbox experience while taking away the need for a console altogether.

The app--which will be available for all 2022 model Samsung smart TVs--utilizes Xbox's cloud streaming infrastructure and requires an Xbox Game Pass Ultimate subscription to access. There are currently more than 100 cloud-enabled games on Game Pass Ultimate, including all Xbox first-party titles (as well as upcoming ones like Starfield moving forward). And while Samsung is the launch partner for the TV app, an Xbox spokesperson said that the company was exploring other TV partnerships to further expand the app's availability in the future.

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This isn't, of course, the first move Xbox has made to separate its console hardware from the Game Pass service. Access to Game Pass has been available on mobiles and PC browsers for months now, and you've even been able to stream cloud-enabled games using your Xbox console (without having to download said games). But taking away the need for a console entirely while still playing on a big screen in your lounge room feels like a consequential next big step, and further underlines Xbox's attitude shift away from moving boxes and into selling subscriptions.

That shift looks like it has the potential of happening pretty seamlessly