There's no doubt that Stan Lee was a titan of the comic book industry, and though some comic fans credit his success more to his business acumen than his creative abilities, the very last piece of writing he professionally published proves that the man deserves his status as an icon.
Given his numerous cameos in MCU films, it might be easy for modern comic fans to think Lee was just Marvel's mascot. Given the man himself, that's not a totally unfair assessment. He worked hard to cultivate a very particular brand and image for Marvel, one that brought them enormous success in the 1960s and made them one of the biggest entertainment brands on the planet with the advent of the MCU. There's a reason Stan Lee invented a specific catchphrase to spite other companies; he wanted readers to understand that no other company was doing what Marvel was doing. Given Lee's heavy focus on business, it's easy to forget that he often understood the importance and impact of comic books better than some give him credit for.
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In 2018's We Spoke Out: Comic Books and the Holocaust, the recently passed comic artist Neal Adams teams up with Holocaust scholar Rafael Medoff and comic historian Craig Yoe to talk about the American comic book industry's relationship to the Holocaust. The book opens with a foreword by Stan Lee himself where he talks about how superheroes have always been about much more than just escapism. To Lee, heroes can be just as powerful tools for education as they can for entertainment. He goes on to talk about how proud he is to work for an industry that was so willing to talk about the Holocaust long before most Americans really understood the
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