The International Esports Federation (IESF), in collaboration with India's Big Bang Media Ventures (BBMVPL), is all set to host the first-ever Asia Open Esports Championship (Asia Open) from January 30 to March 15 this year.
The event will see participants from 40 countries across Asia and the Middle East go up against each other. The first iteration of the tournament will feature five popular esports titles and will consist of leagues formed on the basis of the skill levels of the players.
IESF, the global governing body for esports, was founded in 2008 by nine member nations. It now includes 130 Member Federations from five continents. Big Bang Media Ventures, on the other hand, is owned by Bollywood producer Madhu Mantena and entrepreneur Ravneet Gill, who aim to dominate the entertainment and education ecosystem.
In an exclusive interview with Rishabh Kalita from Sportskeeda Esports, the president of the IESF, Vlad Marinescu, shared details about the upcoming Asia Open Esports Championship, the partnership with India's Big Bang Media, India's esports scene, and more.
Q. Congratulations on the recent International Esports Federation (IESF) partnership deal with India’s Big Bang Media. The Asian and Middle Eastern regions are home to many big names who operate in the media creation and promotion industry. Why partner with Big Bang Media Ventures?
Vlad: We chose Big Bang Media Ventures Pvt Ltd (Big Bang) as our partners because they helped conceptualize the event, have great content creation expertise, which is vital for amplifying the championship, and also have the acumen to make it a commercial success.
Q. As mentioned earlier, IESF has plans to expand tournaments beyond the Asian and Middle Eastern regions. Will Big Bang
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