Today was all about the NFTs. Yes, those things again. While on the one hand we heard all about how Ubisoft chose to celebrate the hard work of its employees by handing out what are basically jpegs, we heard about how the people at Itch.io believe that NFTs are nothing but a scam. Good on them. We also heard Phil Spencer’s feelings on the acquisition of Activision Blizzard by Microsoft and… Sonic the Hedgehog just robbed a bank?
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Ubisoft has been leaning hard into the whole NFT thing recently. The company hasn’t had any qualms about this new technology and has in fact become the first big business to plop them into a video game. Workers really weren’t happy about this. Well, the company has now just gone and rubbed their faces in it. “With the opening of the Ubisoft Quartz platform in December, we thought of creating an exclusive Digit for you — the ‘Ghost Recon 20th anniversary cap!’ If you want to receive this exclusive Digit, we will inject it into your crypto-wallet on the 9th of March.” Woo — and I cannot emphasize this enough — hoo.
While some have greedily taken to them, other companies have been slow to adopt NFTs. The platform Itch.io came out today with a vehement rebuke of this new technology. "A few have asked about our stance on NFTs,” the company said. “NFTs are a scam. If you think they are legitimately useful for anything other than the exploitation of creators, financial scams, and the destruction of the planet, then we ask that you please reevaluate your life choices.” But wait, it gets even better. "Also, fuck any company that says they support creators and also endorses NFTs in any way. They only care about their own profit and
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