Spotify starts selling live music tickets to fans directly
Spotify has launched a new site to sell fans tickets to live gigs directly from its platform instead of redirecting users to partners like Ticketmaster and Eventbrite. The company’s new website lists upcoming concerts and lets users purchase tickets to these shows through debit or credit card; users need to have a Spotify account to buy tickets, though.
The company hasn’t officially announced the launch of its ticketing platform, but Chris Messina first noted the site being available for the public to book tickets earlier today.
The site lists gigs that are available to book on the home page, and under the My events section, users can see their past and upcoming ticket bookings. Currently, the Spotify Tickets site lists gigs for artists like Limbeck, Crow, Annie DiRusso, Four Years Strong and TOKiMONSTA that are performing in the U.S. in the coming months.
“At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time,” the company said in a statement to TechCrunch. Currently, the company is focused on pre-sales more than primary sales of the ticket.
The Spotify Tickets home page. Image Credits: Spotify
The company revamped its in-app live event discovery page in June with better gig discovery for events around the user’s local area. Until now, Spotify used its ticketing partners like Ticketmaster, AXS, DICE, Eventbrite and See Tickets to list these events; for ticket booking, it used to link out to these partners from the event page. With the launch of its ticketing platform, this may
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