Spotify Reportedly Rebranding Its Clubhouse Clone as 'Spotify Live'

pcmag.com:

Spotify's live conversation app Greenroom is expected to be rebranded as Spotify Live, with its content made available in the main Spotify music streaming app.

As Bloomberg reports, people familiar with the plans have stated that Greenroom is set to undergo a name change. This is backed up by evidence found in a beta version of the Spotify iPhone app discovered by iOS developer Steve Moser, which he shared with Bloomberg.

Rather than remaining a completely separate service, Spotify will integrate Spotify Live content into the main Spotify app, allowing subscribers to access conversations without needing to load another app. The newly-named Spotify Live app will be for creators to organize their content before it's shared via Spotify.

Greenroom was launched as a competitor to Clubhouse in June last year after Spotify acquired Betty Labs and gained control of the company's Locker Room app. It allows any user to host or participate in a live chat room, and Spotify made it easy to get started by allowing existing Spotify account logins to work with the new app.

Bloomberg believes the rebranding is being carried out because, despite Spotify signing a number of content deals, Greenroom isn't proving very popular. By making its content a core feature of the Spotify app, that could change. Spotify already uses the Spotify.Live domain to advertise livestreams on the service, so if this rebrand proves true, that website is going to need an overhaul.

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