Spotify Has Launched Its Own Island In Roblox

gameinformer.com:

Spotify has built its own metaverse of sorts by launching its own interactive island in Roblox.

This makes the music streaming giant the first brand of its kind to have a presence in the popular online game. Spotify Island, as it's called, is described in a press release as “a paradise of sound where fans and artists from all over the world can explore a wonderland of sounds, quests, and super special merch.”

Essentially, it serves as the company’s take on an online community that will allow users to interact with participating artists such as virtual meet-and-greets, concerts, and more. Players can also complete quests, unlock exclusive artist-branded content, and even create their own music via virtual beatmaker stations. 

I took a tour of the island during a hands-on demo. The vibrant forest area, painted predominantly in Spotify’s shade of green, is essentially a platforming-focused amalgamation of all things Spotify and music in general. I jumped, bounced, and rail-grinded across the neon-tinted world that sports a “little person in a big world” theme thanks to its building-sized trees and massive vines. One tree hollow was lined with music keys that produced musical notes when I pressed against them. Surfing on a glitter-studded pathway emitted its own melody.  

Collecting dozens of Spotify’s “Like” hearts unlocks new items and areas. For example, scoring 1000 hearts opened up a towering tree at the center for climbing. Reaching its peak gave me access to a device that let me change the island’s time of day (for myself only). You can also jazz up your romp by playing music from an in-game playlist. Interacting with the island as a whole feels like playing with a giant instrument of sorts. Though it sports small