Spotify and Samsung expand their partnership in 2022, with more pre-installs, integrations and free trials

techcrunch.com:

Spotify is again expanding its 2018 partnership with Samsung in 2022, the company announced. This year, Samsung and Spotify are working together on a number of cross-platform integrations involving Samsung phones, earbuds, watches, TVs and more. The deal will again include pre-installations of Spotify’s app on Samsung Galaxy phones and Smart TVs, the streamer also noted.

The original partnership was meant to give Samsung a better means of competing with Apple after the failure of its own music streaming service, Milk Music, in 2016. Instead of trying to operate its own music business, it now points users to Spotify, offering deep integrations, as well as subscription deals and discounts along the way. Picking Spotify as a key partner made sense as it’s a clear frontrunner in the streaming space.

This week, Spotify announced a continuation of its pre-install agreement, which will see anyone who purchases a 2022 Samsung Smart TV or Samsung Galaxy phone receiving the Spotify app already installed on the device. In addition, new Spotify users will be able to access a free three-month offer to Spotify Premium. Spotify and Samsung have previously done pre-installations with various devices, including Galaxy S10, S10+, S10e, S10 5G, and Galaxy Fold, among other Galaxy A devices.

In addition, Samsung users with Android devices will be able to play Spotify Group Sessions during video calls on Google Meet. Galaxy Watch5 Pro users can use Spotify with Google Assistant on WearOS. And Galaxy Buds2 Pro will be enabled with Spotify Tap, allowing users to play a song when they tap and hold.

Spotify announces expanded Samsung partnership focused on pre-installs and free trials

Plus, Spotify is offering three free months of Spotify Premium to