Sony’s new gaming brand merges the best of its PlayStation and consumer gear

engadget.com:

I've always wondered why aside from a handful of peripherals like the Pulse 3D headset and that weird 3D display, Sony never really tried to expand the PlayStation brand outside of consoles. And while you won’t find any PS logos on its new line of headsets and monitors, with Inzone it really feels like Sony is finally bringing its wider tech expertise to gaming.

Now the reason we haven’t seen a ton of PlayStation-branded peripherals before is because the Sony most people think about is actually a conglomerate of several companies that make everything from medical diagnostic tools to camera sensors. And in the case of Inzone, its new gaming gear isn’t being made by the same Sony that produces its iconic consoles (Sony Interactive Entertainment) but instead by the Sony that makes everyday consumer gadgets (Sony Corp/Sony Electronics) like TVs and headphones including the excellent WH-1000XM5.

That’s important because, while these devices have design cues borrowed from the PS5, including their black and white color scheme and sleek sci-fi lines, much of the tech inside has trickled down from a range of Sony Electronics' devices. And after using a handful of Inzone’s new peripherals for about a week, it really feels like you’re getting a great mix of tech from two different branches of Sony.

Let’s start with Inzone’s headphones which consist of three different models: the entry-level $99 H3, the mid-range $229 H7 and the high-end $299 H9. As the cheapest of the three, the H3 are incredibly simple and straightforward. Unlike their more expensive siblings, they don’t support wireless audio and instead rely on either a 3.5mm cord or a USB cable for connecting to your console or PC. On the bright side, the thick padded headband and