Should small streamers avoid time clashes with big streamers? TSM ImperialHal gives hot take on scheduling livestreams

sportskeeda.com:

TSM Apex Legends professional and Twitch streamer ImperialHal recently took to Twitter to give his opinion on whether relatively small streamers should schedule their broadcasts around the timings of bigger creators to maximize their viewership.

It's no secret that established content creators tend to attract a large number of people to their streams, so viewers tend not to click away to a smaller broadcaster doing similar content. However, ImperialHal categorically rejected this strategy.

Describing it as an act of "running away," the Apex Legends pro explained that creators should focus on improving their content rather than avoiding bigger creators:

Content creation and streaming have become quite a saturated space on the internet unless creators are trying to fill a niche. More popular games such as Valorant, League of Legends, and Fortnite that have a huge viewer base on platforms such as YouTube and Twitch already have big names such as Shroud, Tarik, Ninja, and Tyler1 dominating the charts in terms of regular viewership numbers.

Even non-gaming Twitch categories such as Just Chatting are dominated by a set number of creators such as xQc, HasanAbi, and Kai Cenat, so smaller content creators appealing to the same demographic are at a serious disadvantage.

Interestingly, ImperialHal himself was the top Apex Legends streamer last year. According to Twitch Tracker, he had over 38.8 million watched hours, something that was pointed out by people in the replies.

The professional Apex Legends player did have a short sarcastic reply about how he did not reach the top abruptly and without cause.

Another reply talked about the phenomenon of viewers clicking away from smaller creators when established creators go live, calling it