The Apple event caught the eyes of global fans and tech enthusiasts as the company launched the iPhone 14 series. The new lineup of Apple smartphones included the iPhone 14 base model, the brand new iPhone 14 Plus, iPhone 14 Pro and the iPhone 14 Pro Max. And while there is an excitement for the new products, Apple has quietly done something shocking! It has killed off multiple recent iPhone models like iPhone 12 Mini and iPhone 13 Pro and more. Some of these models were among the best performing smartphones by the company. These models will not be manufactured anymore and will not be available to buy at the Apple Store. Know the entire killing spree done by Apple and the reason behind it.
Apple has discontinued a total of three smartphones and two of them belong to the iPhone 13 family. The full list includes iPhone 12 Mini, iPhone 13 Pro and iPhone 13 Pro Max. This might seem surprising given the iPhones were just one year old and are still among the top performing smartphones in the market, yet it is not unusual at all. Every year, after launching the new iPhone series, it discontinues the Pro models of the previous generation. But the question is why?
Discontinuation essentially means the iPhone models will no longer be manufactured. Apple Stores, either physical or digital, will not be selling these devices. The stock units in possession of authorized Apple distributors will still be sold but once the stock runs out, they will not be available to purchase.
Apple does this for the Pro models because once a newer model comes in, older models depreciate and their price goes down. However, considering the premium features and specifications on the Pro models, a price cut would not be feasible for the company. Further, it
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