Shocking but not surprising: The average price of a GPU at retail has doubled since 2020

pcgamer.com:

This is not surprising, but it is still pretty shocking to see the numbers laid out like this: According to figures sourced from German retailer Mindfactory.de, the average price graphics cards are selling for has doubled since 2020.

Wind back the clock to February 2020, and AMD cards were selling for an average of just over €295. Nvidia's GPUs, meanwhile, commanded a higher average selling price of €427.

Jump forward three years and the numbers make for some ugly reading unless you run a graphics card-making business, I guess. The average selling price for AMD has leapt up to fully €600, while Nvidia GPUs are now selling for an average of €825 on Mindshare.de. So, that's near enough exactly double for both brands.

To put those numbers into context regarding exchange rates, the dollar figures are $315 for AMD in February 2020, increasing to $640 this year, and $455 increasing to $880 for Nvidia.

That's for all GPUs and so includes both the latest Nvidia RTX 40 series(opens in new tab) and AMD's new RX 7900(opens in new tab) boards. For clarity, the figures are said to be Mindfactory's sales numbers(opens in new tab), but are posted second hand on Twitter with no primary source links provided. It is also just from a single retailer, but it still shows a quite clear trend in the industry.

Given the way advertised GPU prices have inflated in the last few years, the numbers are not exactly a huge surprise. And yet they still make for tough reading.

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