With every new piece of gaming hardware Nintendo releases come unique challenges in terms of both sales and marketing. Given the longstanding history of Nintendo and how much the landscape of the gaming industry has changed since the early days of the NES, the publisher has had to find new ways to draw audiences toward new systems. However, sometimes that can lead to disagreements. In light of new information revealed by Reggie Fils-Aime, the former president of Nintendo of America, one of the most iconic games on the Wii wasn't intended to be a pack-in title.
For many in the gaming community, Reggie Fils-Aime, even after leaving Nintendo, has become synonymous with the publisher as a whole. In the time since he left Nintendo, Fils-Aime has done quite a lot both in and out of the gaming community, but recently, he released a book detailing various stories of his time working at the company. Though, one of the stories Fils-Aime shared in the book talked about a tense interaction between Fils-Aime and Shigeru Miyamoto.
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In his new book, Disrupting the Game, Fils-Aime pushed for Wii Sports to be bundled when the console first launched, but he received pushback from both Satoru Iwata and especially Shigeru Miyamoto. While Miyamoto is known for his friendly exterior at public events, his attitude towards the idea of Wii Sports being a pack-in title was quite negative, explaining the challenges of creating this kind of fun and engaging software, even going so far as to say, «we don't give away our software.»
It makes sense for Shigeru Miyamoto to be protective of his work, considering how difficult and time-consuming game development can often be.
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