Ring's Basic Subscription Plan Gets a Price Hike
Home security firm Ring this week unveiled a handful of new Protect Basic plan features—including a price hike.
Starting next month(Opens in a new window), subscribers will get twice as much video storage (up to 180 days), more bulk video downloads (up to 50 clips), and a slew of upcoming alerts. But there's a catch: The cost of a Basic plan(Opens in a new window) is rising to $3.99 a month or $39.99 per year in the US, up from $3 monthly or $30 annually. The change takes effect on your first billing date on or after July 1, 2022.
That extra $10 to $12 a year will soon include features like package notifications; alerts for non-humans like cars and animals; mobile warnings at the sound of breaking glass; and custom event signals for when a gate or door is left open.
The July update does not affect Ring Protect Plus ($10/month) and Pro ($20/month) plans, which already include the same features as Basic, and then some.
As The Verge notes(Opens in a new window), the price hike could be Ring's way of nudging people toward a Protect Plus plan. A Basic plan only covers one device, so if you have multiple Ring gadgets—a video doorbell and two cameras, for instance—the Protect Plus tier, which covers all Ring devices, will now be a cheaper option.
Keep in mind that not all features require a subscription: Ring's lineup of wired and battery doorbells detect motion, push notifications, and provide two-way communication at no extra cost.
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