Revenue of games made in Unity up 30% in 2021
Marie Dealessandri
Features Editor
Wednesday 16th March 2022
Unity
Unity has published its 2022 Gaming Report, revealing that the number of games created with the engine increased by 93% in 2021.
All categories of games have gone up over the past year, but hypercasual particularly grew: it was up 137% year-on-year, compared to a 54% growth for midcore games and 55% for hardcore titles. In-app purchases revenues also grew 164% year-on-year for hypercasual games.
Not all regions share an appetite for hypercasual games though: "Players in the Americas and EMEA play up to 50% more hypercasual games than players in China, Japan, and Korea, where only 11.6% of games being played in 2021 were hypercasual," Unity said.
The overall boost that was observed during the early days of the COVID-19 pandemic is here to stay, Unity further said, with revenue derived from Unity games growing 29.9% in 2021. It added that the number of daily active users, having peaked during the pandemic, has now stabilised and remains higher than pre-pandemic levels.
The report also looked into ad revenue for mobile titles, noting that the growth on that front has mainly come from the Americas and EMEA regions.
Unity noted that developers who have a "diverse portfolio" make more revenue. While 76% of game companies using Unity specialise in one genre, studios publishing "three or more styles of games have daily revenue 119% higher than developers that publish only two kinds, which in turn have 78% more revenue than those that publish only one," the report said.
Over the past few months, China has been implementing more and more restrictions on games -- just yesterday the Cyberspace Administration of China announced possible new rules around online services, for
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